General Manager, Personal Finance - Remote Eligible

General Manager, Personal Finance

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life's most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We're helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, leverage AI to amplify our impact, and achieve results—together, from anywhere.

Babylist reaches millions of expecting and new parents at one of the most financially complex moments of their lives. Families are making high-stakes decisions about budgeting, benefits, insurance, savings, and long-term planning—and they trust Babylist to help them navigate those choices. Personal Finance is a strategic, long-term initiative designed to make Babylist a trusted destination for parent financial guidance, while building a differentiated and scalable monetization opportunity through high-quality partnerships.

We are hiring a General Manager, Personal Finance to own this initiative end to end. This role is responsible for setting the strategy, shaping the consumer experience, building partner value, and determining how Personal Finance evolves into a durable part of Babylist's business.

12+ years of experience owning and scaling consumer-facing products, categories, or businesses—particularly in ambiguous, early-stage environments where user value must be proven before monetization

Prior experience managing and developing teams is a plus, with the expectation that people leadership may become part of this role as the business matures.

Proven experience owning and scaling complex, cross-functional initiatives with real business outcomes

Strong strategic thinker who can define a long-term vision while also driving execution and near-term progress

Comfortable leading executive-level external conversations and representing a company with credibility and judgment

Experienced developing monetization strategies and partnership models tied to consumer value

Excellent communicator who brings clarity, structure, and momentum to ambiguous problem spaces

Able to influence across Product, Marketing, Content, Sales, BD, and Analytics without relying on formal authority

Financial services experience is helpful but not required; strong business leadership, learning velocity, and judgment are essential

MBA or advanced degree in business is preferred

You're comfortable and enthusiastic about working in an AI-forward environment where AI tools are part of daily operations

You embrace using technology to enhance your work while keeping people at the center

Own the end-to-end strategy and performance of Babylist's Personal Services initiative, from early pilots through scale

Define the long-term vision, value proposition, and operating model for Financial Services, with clear success metrics

Be accountable for revenue outcomes, defining targets in partnership with senior leadership and owning the strategy, execution, and tradeoffs required to achieve them.

Partner closely with Product, Content, Lifecycle, and Editorial teams to deliver trusted, user-first financial guidance across high-intent moments in the Babylist experience

Shape and own the monetization strategy, including partnership models, pricing frameworks, and deal structures

Lead senior-level conversations with financial institutions and partners, ensuring programs are credible, compliant, and valuable to families

Translate strategy into prioritized roadmaps, experiments, and scalable programs; determine where to invest, iterate, or stop

Establish clear KPIs and operating rhythms to measure user impact, engagement, partner value, and revenue contribution

Serve as the connective tissue across the existing Financial Services working group, providing clarity, direction, and accountability

Build alignment and momentum with senior leadership through clear storytelling, recommendations, and decision-making

Over time, help shape the team structure and resourcing required to support continued growth

We work with focus and intention, then step away to recharge

We believe in exceptional management and invest in tools and opportunities to connect with colleagues

We build products that positively impact millions of people's lives

AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact

Competitive pay and meaningful opportunities for career advancement

We believe technology and data can solve hard problems

We're committed to career progression and performance-based advancement

Competitive salary with equity and bonus opportunities

Company-paid medical, dental, and vision insurance

Retirement savings plan with company matching and flexible spending accounts

Generous paid parental leave and PTO

Remote work stipend to set up your office

Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

The starting salary range for this role is:

$186,750.00 - $224,100.00

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.