Product Manager - Growth
The company is Birdy Grey, a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person's life: their wedding.
Founded in 2017 by best friends Grace Lee and Monica Ashauer, Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.
The position is Growth Product Manager, reporting to the Director of Product Management. The location is US - Remote. Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship.
Birdy Grey is looking for a Growth Product Manager who is passionate about advocating for the customer, has excellent product instincts, and a passion for data, consumer insights, and experimentation. This Growth Product Manager will be focused on optimizing and evolving our DTC experience across multiple customer segments and user journeys. This is a highly cross-functional role and necessitates the ability to partner across Engineering, Product Design, Site Merchandising, Web Operations, Creative, Marketing, Data, Operations, Strategy, and Finance.
Scope of responsibilities include:
- Collaborate with partners and stakeholders to develop, plan, and execute against the growth product vision, strategy, and roadmap. Champion a test-and-learn culture.
- Own, drive, and monitor digital growth KPIs, using data-driven insights to validate, test, and iterate on opportunities to improve conversion, revenue, and marketing efficiency.
- Create detailed & well-scoped product requirements, identify dependencies, and align roadmaps.
- Manage inbound requests; prioritize the product backlog and experiment calendar.
- In partnership with engineering leadership, facilitate agile ceremonies and align on sprints.
- In partnership with product design & engineering, manage the quality assurance (QA) process for new features and experiments.
- Communicate progress, results, and learnings to key stakeholders, including executive leadership.
- Manage relationships with relevant SaaS partners / vendors.
The right candidate has qualifications and personal attributes including:
- Bachelor's Degree Required
- 3+ years of progressive experience in product management, ideally with a focus on growth, CRO, or experimentation
- Proven track record of successfully delivering on product strategy in a high-growth environment
- Experience using competitive analysis, market insights to make data-driven decisions
- Experience collaborating and partnering with cross-functional teams and stakeholders
- Strong verbal and written communication skills; can patiently and effectively communicate with a diverse group of peers across time zones
- Strong analytical skills (SQL, Excel, etc) and ability to glean, distill, and synthesize insights for business stakeholders
- Impeccable organizational skills and attention to detail
- Ability to flourish in a rapidly growing company and fast paced environment
- Desire to be part of a team and the capacity to operate autonomously
Nice to haves include:
- Start-up experience
- Interest in bridal and fashion
- Experience with Shopify and/or headless architecture