✨ About The Role
- The Director of Retail Brand Marketing will lead the retail brand experience across approximately 40 showroom locations in the U.S.
- This role involves developing a comprehensive retail brand marketing strategy aligned with business objectives.
- The candidate will oversee the integration of marketing initiatives across physical stores and e-commerce platforms.
- Collaboration with cross-functional teams is essential to ensure a cohesive brand experience across all showroom formats.
- The Director will contribute to the development of new showrooms, ensuring the brand experience is integrated into the design and customer journey.
- The role includes overseeing the execution of integrated marketing campaigns to drive traffic and sales.
- The candidate will work closely with the Brand leadership team to define and communicate brand positioning.
- A key responsibility will be managing the retail brand marketing budget for optimal resource allocation.
âš¡ Requirements
- The ideal candidate will have over 10 years of experience in retail brand marketing, particularly with direct-to-consumer brands.
- A strong background in luxury or considered purchase markets is essential for this role.
- The successful individual will possess robust leadership skills, capable of inspiring and guiding cross-functional teams.
- Exceptional strategic thinking and problem-solving abilities are crucial for navigating the complexities of retail marketing.
- Excellent communication and collaboration skills are necessary to work effectively with various stakeholders.
- The candidate should demonstrate adaptability and organization, managing multiple projects in a fast-paced environment.
- A passion for the jewelry industry and an understanding of diversity, equity, and inclusion concepts will be important.
- A bachelor's degree in Marketing, Business, or a related field is required, with an advanced degree being a plus.