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E - commerce Merchandising Strategist - Remote Eligible

Shape the online shopping experience to maximize customer engagement and sales
Ottawa, Ontario, Canada
Mid-Level
2 weeks ago
Bushbalm

Bushbalm

Specializes in natural skincare products targeting ingrown hairs, razor bumps, and dark spots in sensitive areas.

E-Commerce Merchandising Strategist

Bushbalm is the bikini line skincare experts, on a mission to be the go-to solution for ingrown hairs, dark spots, and razor bumps—everywhere on the body. We create effective, results-driven products that help people feel confident in their skin, from the bikini line to underarms and beyond.

Born in Ottawa, we've grown from a bold idea to one of the city's most exciting startups—securing a deal on Dragons' Den and ranking among Ottawa's fastest-growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we're disrupting the skincare industry in a big way. At Bushbalm, you'll join a fast-moving, passionate team where innovation, collaboration, and career growth go hand in hand. If you're ready to make an impact, we'd love to meet you!

Why Join Bushbalm?

  • Be part of a rapidly growing and innovative skincare brand making waves in the beauty industry.
  • Work in a collaborative and fun environment that values creativity and fresh ideas.
  • Gain strong opportunities for career growth and professional development.
  • Help expand a brand that is available in Ulta Beauty locations nationwide and 10,000+ waxing salons.

About the Role

As the E-Commerce Merchandising Strategist, you'll own how our products, collections, and campaigns come to life on-site. You'll partner closely with the Director of E-commerce to shape the structure, content, and performance of Bushbalm's digital storefront.

This role blends data, UX, storytelling, and on-site execution. You'll lead initiatives that align business goals with customer behavior — from PDP strategy to conversion testing and bundle merchandising.

Responsibilities:

  • Plan and execute product launches, collections, and seasonal merchandising strategies
  • Write compelling, benefit-driven product descriptions and optimize product metadata
  • Manage and maintain accurate metafields across the Shopify Plus storefront
  • Create new landing pages for campaigns, bundles, and promotional moments
  • Own product and collection hierarchy to improve customer flow and AOV
  • Collaborate with creative, email, and paid teams to align site content with campaigns
  • Analyze performance data and customer behavior to inform updates and experiments
  • Work with Aftership to help with upselling and ultimately improving AOV

Who You Are:

  • Have 2–4+ years in e-commerce merchandising & digital strategy
  • Are confident working in Shopify (Plus) and managing Shopify Metafields
  • Understand how to build site experiences that balance brand storytelling with conversion
  • Are data-minded — you make decisions based on analytics, not guesses
  • Have strong attention to detail and can confidently QA your work
  • Enjoy collaborating cross-functionally and thrive in a fast-paced, growing environment

Perks & Benefits:

  • Competitive salary, full benefits, and a lifestyle spending account
  • Flexible working hours and remote-first culture
  • Free access to award-winning skincare products
  • Opportunity to work on a small, ambitious team with high impact
  • Direct mentorship from industry leaders in DTC, performance marketing, and e-commerce

Join us in redefining body care and making an impact in the beauty industry!

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E - commerce Merchandising Strategist - Remote Eligible
Ottawa, Ontario, Canada
Operations
About Bushbalm
Specializes in natural skincare products targeting ingrown hairs, razor bumps, and dark spots in sensitive areas.