E-Commerce Merchandising Strategist
Bushbalm is the bikini line skincare experts, on a mission to be the go-to solution for ingrown hairs, dark spots, and razor bumps—everywhere on the body. We create effective, results-driven products that help people feel confident in their skin, from the bikini line to underarms and beyond.
Born in Ottawa, we've grown from a bold idea to one of the city's most exciting startups—securing a deal on Dragons' Den and ranking among Ottawa's fastest-growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we're disrupting the skincare industry in a big way. At Bushbalm, you'll join a fast-moving, passionate team where innovation, collaboration, and career growth go hand in hand. If you're ready to make an impact, we'd love to meet you!
Why Join Bushbalm?
- Be part of a rapidly growing and innovative skincare brand making waves in the beauty industry.
- Work in a collaborative and fun environment that values creativity and fresh ideas.
- Gain strong opportunities for career growth and professional development.
- Help expand a brand that is available in Ulta Beauty locations nationwide and 10,000+ waxing salons.
About the Role
As the E-Commerce Merchandising Strategist, you'll own how our products, collections, and campaigns come to life on-site. You'll partner closely with the Director of E-commerce to shape the structure, content, and performance of Bushbalm's digital storefront.
This role blends data, UX, storytelling, and on-site execution. You'll lead initiatives that align business goals with customer behavior — from PDP strategy to conversion testing and bundle merchandising.
Responsibilities:
- Plan and execute product launches, collections, and seasonal merchandising strategies
- Write compelling, benefit-driven product descriptions and optimize product metadata
- Manage and maintain accurate metafields across the Shopify Plus storefront
- Create new landing pages for campaigns, bundles, and promotional moments
- Own product and collection hierarchy to improve customer flow and AOV
- Collaborate with creative, email, and paid teams to align site content with campaigns
- Analyze performance data and customer behavior to inform updates and experiments
- Work with Aftership to help with upselling and ultimately improving AOV
Who You Are:
- Have 2–4+ years in e-commerce merchandising & digital strategy
- Are confident working in Shopify (Plus) and managing Shopify Metafields
- Understand how to build site experiences that balance brand storytelling with conversion
- Are data-minded — you make decisions based on analytics, not guesses
- Have strong attention to detail and can confidently QA your work
- Enjoy collaborating cross-functionally and thrive in a fast-paced, growing environment
Perks & Benefits:
- Competitive salary, full benefits, and a lifestyle spending account
- Flexible working hours and remote-first culture
- Free access to award-winning skincare products
- Opportunity to work on a small, ambitious team with high impact
- Direct mentorship from industry leaders in DTC, performance marketing, and e-commerce
Join us in redefining body care and making an impact in the beauty industry!