Senior Product Copywriter

Senior Product Copywriter

Launched in 2017, Billie is an award-winning shave and body care brand that was built to champion womankind. We're committed to a working environment that welcomes, empowers and celebrates all of our team members' unique identities. Our flexible working model allows our team to work remotely, but we also have a beautiful New York City office that's available to all team members, if and when they want a dedicated space.

Billie is looking for a Product Copywriter to join our Product Marketing and Innovation Team. This person will collaborate on the continuous evolution of our brand messaging, tone, and product marketing strategy; as well as write copy across all product touchpoints (concept ideation, product packaging, website, and retail assets).

You'll work under Product Development and work closely with Design, Creative, and Brand teams to help define product positioning and bring new ideas to life with compelling storytelling. The ideal candidate has a deep understanding of consumer brands, a knack for turning functional benefits into emotional narratives, and a conversational tone, cheeky wit, and a light touch.

What You'll Do:

• Write copy across all product touchpoints, ensuring consistency, brand voice, and best practices for each channel
• Bring new products to life- concept, name, and romance new launches across packaging, retail, and digital channels
• Shape product narratives from early development through launch, defining how each innovation fits within the Billie world and connects emotionally with our audience.
• Participate in crafting product positioning across packaging and online channels ensuring new innovations ladder up to the broader Billie mission and portfolio.
• Partner with Product Development, Design, and legal to translate technical features into consumer-friendly benefits and copy that feels effortless and fun.
• Collaborate with Legal to run claims and product copy through the review process- ensuring language stays true to Billie's voice while minimizing risk
• Champion the brand voice and collaborate across the organization to ensure all copy across all departments is representative of the brand
• Continuously learn and iterate, tracking what messaging resonates and optimizing based on feedback and performance.

What We're Looking For:

• 5+ years of copywriting or creative experience, with a focus on product storytelling, naming, or innovation marketing; prior startup experience preferred
• Ability to translate product insights and features into clear, engaging, and inspiring stories.
• A creative, conceptual thinker with a strong product sensibility and attention to detail.
• Comfortable collaborating across design, product, and marketing and presenting creative ideas confidently.
• Impeccable writing skills
• Excellent organization skills and a high attention to detail
• Ability to act fast and in real-time, testing, learning, and iterating quickly
• A high sense of ownership and accountability
• A proactive and collaborative approach; you love working with people and people love working with you

Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that's open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.