Design Director, Packaging

Design Director

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it's a daily routine that nourishes your skin barrier over time.

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Job Summary:

As the Design Director, you will be responsible for conceptualizing and designing disruptive, "only e.l.f. can do" packaging in a fast-paced, dynamic environment. You will be a strategic and creative thinker who delivers against innovation briefs that align with brand vision and product promise.

You will oversee multiple projects across 3–4 brands, working closely with Innovation, Digital, Brand, Project Management, Packaging Development, Production, and R&D teams. This role also leads exciting collaborations with like-minded brands and designs disruptive, unique PR kits for new product launches.

You will supervise all aspects of the design process, navigating pivots and accelerated timelines while identifying cost-effective solutions to achieve premium packaging designs.

Responsibilities:

- Create standout packaging designs across all brands that reflect the company ethos: e.l.f. is for everyone!

- Lead and mentor the design team, fostering an environment of creativity, collaboration, adaptability, growth, and problem-solving excellence

- Apply strong knowledge of beauty trends and Gen Z/Alpha insights to create thumb-stopping designs for new product launches, PR kits, social media, swag, and collaborations

- Ensure timely development of high-quality, innovative packaging that meets brief requirements, customer needs, manufacturability, shelf impact, and 360-degree objectives

- Build strong cross-functional partnerships with Innovation, Design, Packaging Development, Marketing, NPD, and Operations teams

- Spearhead productivity initiatives to drive continual cost reduction through optimization of the end-to-end packaging process

- Lead company-wide environmental initiatives, including material reduction, post-consumer recycled resin usage, lightweighting, and other sustainability targets

- Oversee day-to-day collaboration with Packaging Development and China-based development teams, including sample follow-ups and modifications

Requirements:

- Conceptual thinker with strong brand-building capabilities

- Excellent typographic and graphic design skills

- Packaging development knowledge, preferably within the beauty industry

- Highly detail-oriented with the ability to manage multiple projects simultaneously

- Agile problem solver able to pivot quickly in a fast-paced, real-time environment

- Superior communication skills with clear, compelling presentation abilities

- Experience collaborating with designers, packaging developers, engineers, and vendors

- Understanding of prestige beauty manufacturing, materials, carton development, and decoration

- Knowledge of sustainability best practices across components, cartons, and decoration

$155,000 - $185,000 a year

The base salary range for this role is listed above.

Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.'s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.

Compensation components are subject to change at the company's discretion