VP Of Finance

VP Of Finance

About Goodr

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

Our Values

We have two core values: Fun & Authenticity.

Leadership

We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.

Fun Fact

We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

Autonomy

We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

Hybrid Working

This role is required to be in our Inglewood office every Tuesday and Thursday with the occasional third day thrown in.

Professional Development

We have an all-company learning program so that we're constantly leveling up our skills.

Sustainability

We think Earth's pretty rad. That's why we take action wherever possible to limit our impact on the planet.

1% For The Planet Member

1% of Goodr's annual sales go directly to environmental organizations.

Carbon Neutral

In 2019, Goodr became a 100% carbon neutral company.

Fun Fact

Goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!

About The Role

When some people imagine being stranded on a deserted island, they picture a nightmare-ish existence. But you envision the exact opposite. That's because you've already worked out a fool-proof plan to turn that deserted island into a profitable coconut water empire!!! When you look at a palm tree, do you think, "Now that's a solid asset with long-term ROI"? Do you dream of optimizing resource allocation even when those resources are seashells, bamboo, and one very sassy island flamingo?

If so, you might be the Vice President of Finance Goodr has been searching for. This role is all about guiding our financial raft through stormy seas and turning every budget challenge into buried treasure. If you can keep a company profitable, a forecast airtight, and still have time to build a palm-frond Excel sheet on your imaginary island, then go ahead and submit that application today!

Responsibilities

Leadership

• Lead by example by consistently living into Goodr's values of Fun and Authenticity
• Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
• Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable
• Ask clear questions, increase everyone's knowledge, and empower the team so that we can get the best out of every person in your department
• Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
• Own your team's budget and ensure its accuracy
• Use imagination and wisdom to set team goals and communicate them clearly
• Challenge the status quo ALWAYS—the phrase "this is how we've always done it" is banned here at Goodr, so don't be afraid to push out of your comfort zone and encourage your team to do the same

Role Specific

• Own the strategic financial roadmap, aligning planning efforts with long-term business objectives and growth priorities
• Manage the preparation, accuracy, and delivery of all internal and external financial reporting
• Provide clear insights into business performance and key financial metrics
• Partner with executive leadership to interpret financial results and support strategic decision-making
• Ensure full compliance with all financial regulations, accounting standards, and statutory requirements across jurisdictions
• Oversee cash flow management, working capital strategy, and liquidity planning to ensure financial health and flexibility
• Manage external audits and maintain strong internal controls to support accurate, timely reporting
• Oversee all required tax (direct and indirect) reporting
• Lead company-wide budgeting, forecasting, and long-range planning in collaboration with department leaders
• Oversee the preparation and accuracy of financial statements, ensuring compliance with GAAP (Generally Accepted Accounting Principles) and management reporting directives
• Develop and implement accounting policies, procedures, and controls to ensure efficient and effective financial operations
• Oversee all aspects of accounting operations, including general ledger, accounts payable/receivable, payroll, inventory, fixed assets, revenue recognition, and treasury operations
• Lead, mentor, and develop the accounting team, fostering a culture of high performance and continuous improvement
• Oversee and manage tax compliance by ensuring accurate and timely filing of tax returns
• Evaluate and improve finance systems, tools, and processes to enhance efficiency, scalability, and data integrity
• Identify and assess financial risks and opportunities, providing proactive recommendations to mitigate exposure
• Provide financial modeling and scenario planning for key initiatives, M&A opportunities, and capital allocation decisions
• Deliver high-impact executive presentations and board-level reporting
• Build and manage a high-performing team while partnering across functions to ensure financial alignment
• This role is in the Money department and will report directly to the Chief Financial Officer
• Perform other related duties as assigned

About The Ideal Candidate

• May or may not have a degree...we don't care (bonus points for Basset Hound Science or Dinosaur Law)
• Asks a lot of questions
• 12+ years of managerial experience, including 5+ years in a senior leadership role
• Deep understanding of both financial & accounting principles
• Ability to develop financial strategies that align with company goals
• Effectively communicating financial information to senior management
• MUST be an FP&A guru
• Expert level in Microsoft Excel
• Familiarity with financial systems (we use Netsuite!)
• Proven experience leading financial reporting, budgeting/forecasting, and long-range planning
• Strong understanding of GAAP, regulatory compliance, and internal control frameworks
• Freakin' awesome communicator and direction giver
• Has an in-depth understanding of team dynamics
• Experience in a scaling or high-growth environment
• Solid organizational skills including attention to detail and multitasking skills
• Loves the work more than a paycheck
• Loves to create order out of chaos
• Is happy to give away credit to their team
• Loves getting and giving feedback
• Is into personal growth
• Thinks Fun is being great (not partying)
• Is proactive and an independent problem solver! (Can you google a question?)

What You Get

• A role at a company that is going to the moon
• The opportunity to show up every day and have fun
• The ability to learn and grow as a person
• Paid vacation (we encourage you to take time off!)
• Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
• Paycheck... obviously. Salary range: $190K - $225K, final number dependent on experience
• Medical, Dental, and Vision benefits
• 401(K) with company matching
• Financial Wellness Counseling
• Sunglasses. Obviously.

**No Visa Sponsorship is available for this position.

Next Steps

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 10 weeks to complete and you'd be expected to start on a specific date.

1. Application

2. Fill out a form with basic questions