Product Manager – Discovery & Differentiation

Product Manager – Discovery & Differentiation

As a Product Manager for Discovery & Differentiation, you will optimise onsite product discovery across both Web and App platforms, ensuring customers can effortlessly find, compare, and engage with products. You will lead AI-powered search optimisation, filtering enhancements, dynamic merchandising, and content storytelling, utilising app-first content strategies to vividly bring our brand story to life. Collaborating closely with cross-functional teams, you will drive rapid experimentation and continuously refine the digital shopping experience.

This role is perfect for a data-driven, commercially astute Product Manager who thrives in fast-paced environments, leverages AI and behavioural insights, and works collaboratively to deliver best-in-class product discovery experiences.

Role Responsibilities

• Own and deliver the Discovery & Differentiation roadmap, prioritising initiatives that boost engagement and conversion.
• Optimise AI-driven search, filtering, merchandising, and personalisation to enhance product discovery and recommendations.
• Utilise app-first content strategies to improve storytelling and brand engagement across platforms.
• Conduct A/B testing and analyse GA4 and behavioural data to continuously refine search and merchandising experiences.
• Manage multiple product development streams, balancing speed with quality.
• Collaborate with Technology, Merchandising, eCommerce, UX, and Marketing teams to enhance search and merchandising functionality.
• Support data-driven business case development for product enhancements.
• Foster collaboration across teams, align stakeholders, and challenge the status quo.
• Own the full delivery lifecycle of discovery improvements to ensure successful integration.

Skills & Experience

Essential:

• Proven eCommerce Product Management experience focusing on Search, Filters, Merchandising, or AI-powered personalisation.
• Ability to manage multiple fast-paced product tracks.
• Expertise in optimising search algorithms, merchandising, and personalisation features.
• Strong analytical skills using GA4, search data, and behavioural insights.
• Hands-on with A/B testing, UX/UI experimentation, and AI-driven optimisation.
• Excellent stakeholder management and cross-functional alignment skills.
• Proactive problem solver who challenges traditional search and merchandising approaches.
• Detail-oriented with strong project management skills.
• Comfortable working alongside eCommerce managers, engineers, UX designers, and data analysts.

Preferred:

• Experience in Retail, Fashion, or eCommerce sectors.
• Familiarity with personalisation tools, dynamic merchandising, and AI-driven search solutions.
• Exposure to data science and experimentation frameworks.
• Passionate about creating seamless digital shopping experiences through AI-driven discovery, outfit-building, and brand storytelling.

This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSIQ, Solihull, UK.

Closing date: Monday 7th July 2025.

Belonging at Gymshark.

Our mission is to be a place where everyone belongs. We're an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We're committed to finding reasonable adjustments for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind.

About us.

We're here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It's what we want for our community, and our team. A team that's growing rapidly around the world. A collective of talented individuals working together to invent Gymshark's future. Our plans are ambitious, and we're looking for people who want to join us for the ride – our growth will be your growth.

The perks.

Competitive 'Win Together, Lose Together' Bonus Choice of Private Medical Insurance or Healthcare Cash Plan, paid for by us! 25 days holidays + your birthday and all the Bank Holidays which can be substituted and taken whenever you want. A truly Flexible Working Culture A collaborative, creative and inspiring working environment Employer pension contributions up to 7% Life Assurance at four times your basic salary 50% Gymshark Discount Gymshark Gift Card for each year of service Discounts, Cashback and Savings programme Financial, Physical and Mental Wellbeing Support Great Training and Learning Resources Choice of hardware and access to the best software Paid time off when you're physically and mentally unwell Very Generous Family Leave package – we support you extending your family Refuel - Healthy fresh food at GSHQ ‍ Lifting Club (LC) Gym Membership Free monthly massages Beauty and Barber facilities Free on-site parking