Brand Manager, Soft Products (harry's)

Brand Manager, Soft Products (Harry's)

Harry's is a men's grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. Launched in 2013, Harry's redefined the shaving experience and helped pioneer the earliest era of direct to consumer in the process. Since then, the brand has become the #2 shave brand globally and expanded to offer products for every step in its customer's routine. Harry's is also on a mission to ensure guys have access to quality mental health care. To date, the brand has helped connect over 2 million men to quality mental health resources.

Harry's is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry's, Flamingo, Lume, and Mando. Driven by a mission to "Create Things People Like More," the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples' lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.

The Harry's Brand team is dedicated to building a men's grooming brand that puts the customer at the core of everything we do: understanding the needs and motivations of our shoppers is critical to ensure what we're building resonates powerfully with our target.

We are a highly strategic function and think through the implications of marketing activity across channels and surfaces with our consumer and brand goals in mind. We interface and communicate with multiple areas of the business including Retail, Creative and Design, Growth Marketing, Category Analytics, Shopper Marketing, and many more.

At Harry's we're small but incredibly ambitious, and we've got big plans for the future. Cracking the men's grooming market is a big job, and we are looking for someone who is up for the challenge.

We are seeking a thoughtful and dynamic Brand Manager with a passion for commercializing innovative products, helping to build brands and developing and implementing groundbreaking strategies that drive omni-channel growth. The ideal candidate is proactive, collaborative and adept at solving complex problems through creative solutions. You should demonstrate a strong bias for action and have a proven track record of driving brand growth and equity, spearheading product commercialization and executing breakthrough go-to-market plans.

As a Brand Manager for Soft Products, you will play a critical role in shaping the future of Harry's as we expand our footprint beyond shave. You will own and drive growth across four strategically important and high-potential categories, each central to the next phase of brand expansion. This role offers the opportunity to lead end-to-end brand management, from insight to execution, and make a significant impact at a pivotal time for the business.

What You Will Accomplish:

• Lead category strategy and execution in partnership with the Senior Brand Director to unlock growth opportunities, build brand awareness, and deepen customer loyalty in categories outside of shave.
• Support the development of the innovation pipeline — drive category growth by helping to shape the product roadmap, and leading cross-functional teams (Product Development, R&D, Finance) through concept refinement, validation, forecasting, pricing, and go-to-market execution.
• Analyze business performance and consumer insights to identify trends, inform strategy, and optimize brand performance across channels.
• Develop and launch go-to-market plans for new products, creating compelling value propositions and marketing strategies to drive awareness, trial, and repeat.
• Monitor in-market performance and brand KPIs, using data and testing to inform decision-making and continuously improve marketing effectiveness.
• Distill and champion key product differentiators by understanding what's resonating with consumers and embedding those insights into positioning, messaging, and innovation plans.
• Build the annual brand and marketing calendar for your categories, defining priority moments and messaging in close partnership with the Integrated Communications team to activate campaigns across retail and DTC.
• Act as the category brand steward, ensuring consistent, on-brand messaging and design execution across all customer touchpoints—digital, retail, and experiential.
• Collaborate with retail and eComm teams to shape channel strategies, develop best-in-class sell-in stories, and influence commercial plans that deliver growth.

This should describe you:

• Bachelor's degree required;
• You have 5+ years of experience in brand management preferably within Consumer Goods
• You are deeply consumer-centric — you know how to uncover and interpret consumer insights, translate them into strategy, and advocate for the consumer in every business decision.
• You have a true ownership mindset with a bias for action & thrive in a fast-paced environment
• Experience defining an innovation roadmap and navigating the product development process to commercialize and launch new items
• Strong analytical skills and experience with consumer analytics and insights, market research, and trend analysis (Proficiency in IRI / Circana / Nielsen required)
• Demonstrated success in defining brand strategy and launching products with strong 360 marketing support
• Excellent communication and leadership skills with the ability to strategically manage, inspire and motivate cross-functional partners
• Organized and able to see through projects from start to finish: knows how to drive high level strategy but can also steer projects to completion
• Business Acumen: can understand key drivers of the business and know how to prioritize marketing activities accordingly; is financially minded and can quickly size and action opportunities against the impact to our business

Here's who you'll work with:

• Reporting into Senior Director of Brand Management
• You will work with Integrated Communications, Creative, Insights & Analytics, Retail, DTC, R&D, Growth Marketing, Design, Supply Chain, Legal, and more.

Benefits and perks:

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.