Senior Product Manager II, Martech Alliance

The Role

As a Senior Product Manager II in the Communications Tribe at HelloFresh, you will own the end-to-end customer-facing communications platform that powers every email, push notification, in-app message, and emerging channel we use worldwide. Your mission is to design scalable tools and workflows that enable our Marketing and Product teams to craft, review, and launch data-driven CRM campaigns and experiments with confidence and speed. This is a highly strategic role with outsized impact on how millions of customers experience our brand every day.

What You'll Do

• Map opportunities & pain points for internal Marketing and Product partners, enabling them to ideate, configure, and QA CRM experiments and campaigns rapidly.
• Define and maintain a clear platform roadmap that balances near-term experimentation velocity with long-term architecture, reliability, and compliance needs.
• Evaluate build, buy, or hybrid solutions—partnering with Engineering, Design, and Analytics to choose the fastest, most cost-effective path to value.
• Champion data-driven decision-making: establish KPIs, instrumentation plans, and experimentation frameworks to measure campaign performance and platform health.
• Lead execution: write crisp PRDs, prioritize ruthlessly, and support Engineering through delivery; ensure launches land smoothly and learnings feed back into the roadmap.
• Drive cross-functional rituals that align Marketing, Product, Engineering, Brand, and Legal/Privacy stakeholders around a shared vision for customer communications.
• Continuously improve tooling & processes - from template management and localization workflows to audience segmentation and send-time optimization.

What You'll Bring

• 5+ years of product management experience building and scaling platform, data, or CRM/marketing automation products in B2C or B2B environments.
• Proven success partnering with Design, Engineering, and Analytics teams to take products from concept to global rollout.
• Demonstrated ability to thrive in ambiguous problem spaces - crafting strategy, articulating trade-offs, and rallying teams around clear outcomes.
• Deep understanding of CRM/marketing automation ecosystems (ESP/CDP, segmentation, orchestration, deliverability, experimentation) and the underlying data flows & APIs.
• A data-first mindset: comfortable defining success metrics, designing experiments, and translating insights into roadmap decisions.
• Excellent communication & stakeholder-management skills—able to influence at all levels and navigate competing priorities across Marketing and Product functions.
• An agile, iterative approach with a bias toward delivering value incrementally while maintaining long-term platform vision.

Bonus points

• Hands-on technical background (e.g., software engineering, data engineering, or integration architecture) that enables deep collaboration with platform engineers.
• Experience migrating legacy CRM systems or consolidating multi-brand communication platforms at scale.
• Familiarity with modern CDPs, event-driven architectures, and real-time personalization engines.

What We Offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh-subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with a German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access, wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!