Packaging Designer

More than just hair care, it’s a OUAI of life. Founded by celebrity stylist Jen Atkin, OUAI’s mission is to give you the confidence to win life your OUAI. OUAI (pronounced “way”) is a line of hair, body, and fragrance products that are cruelty-, paraben-, & sulfate-free, safe for color-treated hair, and packed with good-for-you ingredients. With its commitment to community, inclusivity, and diversity, OUAI seeks to create positive change in society through its products, services, and community initiatives.

What’s It Like to Work Here?

Our culture is driven by our brand ethos—fun, purposeful, and approachable—and our 5 Culture Codes:

1. We Aren’t Afraid to Go First.
2. We Don’t Compete, We Collaborate.
3. We Ask Questions to Find the Best Answers.
4. We Keep it Real, No Matter What.
5. We Work Hard and Live Well.

Our flexible, trust-based culture is rooted in respect, empathy, and compassion. It is driven by employees who are passionate about doing great work, caring deeply about the brand and each other.

The Role:

The Creative team is looking for a Packaging Designer to support the ongoing evolution of the OUAI brand. The ideal candidate is a highly creative, proactive, and detail-obsessed designer with a solid graphic design, packaging design, and typography skills; someone that is eager to take on challenges, introduce fresh ideas, and implement new approaches. They will collaborate with the Creative & PD teams to create on-brand, innovative and thoughtful product packaging concepts and designs. They are responsible for maintaining a comprehensive understanding of the competitive landscape and OUAI company strategy and goals to ensure all output aligns and keeps the brand moving forward. This role will report into the Creative Director.

What You'll Do:

Six Month Expectations

• Take the lead on given projects ranging from physical product to unboxing & brand collaterals
• Generate original concepts with a fresh visual approach to design and materials
• Demonstrate nuanced understanding of the OUAI brand
• Ensure that OUAI’s established look-and-feel and voice is successfully implemented across all products and collaterals by overseeing design and development of all pieces
• Collaborate with cross-functional teams to oversee packaging development from concept to execution
• Develop creative assets and design concepts that meet the business objectives and advance our brand strategy
• Work closely within the Creative and Product Development teams: partnering with product developers, packaging engineers and brand designers.

Twelve+ Month Expectations

• Constantly maintain and enforce packaging design guidelines (typography, materials, color palettes) for general OUAI and product collections across all touch points, updating and refining as we continue to grow into new markets, partnerships, etc.
• Maintain packaging standards and help evolve visual systems as we continue to grow into new markets, partnerships, legal requirements, etc.
• Ongoing creative exploration and development as we expand our product family