Senior Visual Merchandising Manager

Senior Visual Merchandising Manager

The Senior Visual Merchandising Manager is the senior-most visual leader for Princess Polly's U.S. retail fleet. This role defines the national visual merchandising strategy, builds the U.S. VM Playbook, and sets the creative and commercial direction that brings the brand to life across all stores.

This leader bridges concept and execution—combining fashion trend fluency with data-backed decision making to deliver storytelling that not only looks exceptional but drives strong commercial outcomes. As the business scales, this role will build and lead a high-performing Visual Merchandising team to support consistent, innovative, and impactful VM execution across the country.

If You Are Our Senior Visual Merchandising Manager, You Will:

• Elevate National Visual Strategy & Standards (35%)
• Define the national VM standards, guidelines, and creative direction for the U.S. retail fleet.
• Build and maintain the comprehensive U.S. VM Playbook—including floorset standards, mannequin strategy, display rules, product storytelling, and fixture usage.
• Align visual strategy with seasonal trends, brand identity, commercial priorities, and product lifecycle.
• Create scalable tools, templates, and directive packets that simplify execution for store teams.
• Use sales data, KPI trends, and customer behavior insights to inform updates to visual direction.
• Lead Visual Execution & Field Coaching (30%)
• Oversee weekly, seasonal, campaign, and reactive visual changes across all U.S. stores.
• Conduct frequent field visits to assess presentation quality, coach teams, and maintain brand standards.
• Use selling insights, SKU performance, size selling, and conversion trends to drive visual decisions.
• Provide in-store coaching to Store Managers and emerging VM talent to elevate execution.
• Ensure stores achieve both operational compliance and top-tier visual standards.
• Drive Cross-Functional Alignment & Business Partnership (20%)
• Partner with Merchandising, Planning, and Allocations to align visual decisions with sales trends, depth of buy, markdown cadence, and product priorities.
• Work closely with Retail Operations to ensure visual processes are efficient and scalable.
• Collaborate with Creative and Marketing to translate campaign concepts into elevated in-store storytelling.
• Share field insights to guide future planning, product flow, and visual innovation.
• Build the Visual Merchandising Team of the Future (15%)
• Hire, develop, and lead the U.S. VM team as the retail fleet expands.
• Establish clear role expectations, training programs, and VM development pathways.
• Lead VM training workshops, NSO VM readiness, and coaching sessions for future visual leaders.
• Foster a culture of creativity, collaboration, and commercial thinking.

If You Are Interested, This Is What Success Looks Like As Our West Coast District Manager:

• National visual execution compliance reaches ≥ 95% across the U.S. fleet.
• Visual storytelling drives measurable improvements in sell-through, conversion, and KPI performance.
• Stores present a consistent, elevated, on-brand visual identity aligned with commercial priorities.
• Visual processes are clear, scalable, and require minimal rework or corrective changes.
• The U.S. VM Playbook and standards are fully adopted and used consistently by store teams.
• A strong pipeline of future VM leaders is built and ready to support expansion.

Commercial And Education Requirements:

• 5–7+ years of multi-unit retail leadership experience in a fast-paced, customer-centric environment.
• Proven success driving sales performance through KPI analytics, planning, and data-driven decision making.
• Demonstrated experience developing high-performing leaders, building accountability, and leading teams through change.
• Strong understanding of our customer and social-driven retail trends.
• Expertise in workforce planning, payroll management, scheduling optimization, and operational execution.
• Proficiency with retail systems such as POS platforms, reporting dashboards, workforce management tools, and LP systems.
• Ability to communicate clearly, influence cross-functionally, and inspire large, diverse teams.
• Bachelor's degree in Business, Retail Management, or a related field preferred, but not required. Equivalent experience in progressive retail leadership roles will also be considered.
• Salary Banding: $150,000-$170,000 annual salary