Senior Product Manager II

Senior Product Manager II

The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future. To date, The Farmer's Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

What We Stand For and Where You'll Come In

The Farmer's Dog is looking for a customer-obsessed Senior Product Manager to join our, Product Integration "pawd." You will define the capability and feature improvements required to launch new products by synthesizing data (quant and qual), understanding new product positioning, attributes, and benefits, and defining experiences that support launch and adoption by both new and existing customers. You'll distill insights into an actionable product roadmap, then lead a cross-functional team to design, scope, build, and ship high-impact features that meaningfully improve acquisition and retention - and therefore the lives of our customers and their four-legged companions. You will be working alongside a small but stellar group of PMs, engineers, growth and product development experts, and designers to bring experiences to life.

A day won't pass without you talking to your customers and team, and inventing on their behalf to deliver useful and joyful experiences.

One Team: We don't think of ourselves as "Acquisition Marketers", "Engineers", "Data Analysts", or "Product Managers". Beyond denoting skill sets and areas of expertise, we don't think departments matter. We'd rather align ourselves to the goals we're working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems together – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.

We are skeptical about everything and precious about nothing: Ideas can and should come from anywhere, and we aren't tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there's a better or more impactful way to solve problems.

We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.

We Execute For Impact: We don't subscribe to "best practices" or "industry KPIs". We're uninterested in how we compare to "benchmarks"; instead we orient ourselves around being the best we can possibly be. Similarly, we don't subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience.

We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, "what's the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?". We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don't expect to be perfect the first time.

How You'll Make An Impact

• Design and deliver end-to-end experiences by deeply understanding the customer journey—from pre-checkout interactions through long-term subscriber engagement.
• Exemplary organizational and communication skills with the ability to align cross-functional teams around shared goals.
• Lead change management initiatives to ensure smooth adoption of new processes, tools, and ways of working.
• Think strategically and act decisively, balancing 0→1 innovation with long-term scalability, and charting the path to get there.
• Own, drive, and influence feature development within your engineering team and across partner engineering teams to deliver impactful functionality.

• Partner closely with product development, supply chain, operations, product design, engineering, data analytics, data science, leadership and other key stakeholders to negotiate priorities, tradeoffs, and ensure alignment
• Lead the ideation, development, testing, and launch of joyful experiences that improve the retention of new and existing customers
• Leverage quantitative and qualitative data to deeply understand the customer journey across all stages, mindsets, and personas. Use this data to develop compelling hypotheses for experimentation.
• Run customer interviews, concept testing and usability testing with our product design group to ensure that you can represent our customers inside and out.
• Partner with folks across the organization to ensure a cohesive experience across all of our digital AND physical products for customers.
• Be your pawd's strongest advocate! You will be in the nitty-gritty of developing new products with your pawd, acting as their greatest champion across TFD.

We're Excited About You Because

• You have demonstrated measurable impact in product management experience, ideally at an eCommerce company. Bonus points for experience with physical x digital products, operations or delivery, and extensive startup experience!
• You can thrive in a fast-paced and ambiguous environment, naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutions
• You're an owner, have excellent problem-solving skills and can prioritize tasks effectively, with a strong attention to detail
• You are focused on uncovering measurable insights and are deeply familiar with tools to support retention, personalization, and digital product efforts.
• You have a demonstrated track record of distilling insights from data, especially connecting physical world behaviors and events to customer retention to define features that improve the customer experience
• You're a skilled communicator and have the ability to absorb and distill complexity into simple terms to drive decision-making
• You have a customer-centric mentality and experience collaborating with design, engineering, brand, and operations
• You strongly believe PMs work for the team, not the other way around
• You love dogs.

Office Guidelines

We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement.

Our Belonging Philosophy:

At TFD, we believe Belonging is a shared commitment to creating a workplace where every person feels respected, valued, and empowered to be themselves. When people feel a true sense of belonging, they do their best work, take smart risks, and bring forward diverse perspectives — leading to stronger decisions and deeper relationships. We anchor this belief in a simple phrase: "Everyone's welcome at the dog park." No matter your background, identity, or role, there's space for you here. There's no one way to show up at the dog park— just shared space, mutual respect, and the freedom to be yourself. Being included is just the beginning, it's about contributing your voice, growing through challenges, and building trust through shared goals. This philosophy guides how we lead, how we hire, how we communicate, and how we grow. We continuously evaluate to ensure we are creating a consistent experience that cultivates belonging for all employees, from hiring and performance reviews to talent development. We also believe Belonging happens in everyday moments of connection; lunch with a new teammate, a shared laugh, or a quick story about your weekend. Our structure includes biannual employee surveys, manager training, TFD camps, and support from Humans to ensure we're listening and learning from our Team.

Together, these efforts reflect what Belonging means at TFD: a culture where everyone can thrive.

A Few of Our Best Benefits

• Dog-friendly office in Greenwich Village
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental,