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China Field Visual Merchandising Lead, Shanghai & East

Own and execute regional VM strategy to elevate brand presence in Shanghai and East China
Shanghai
Senior
yesterday
Vuori

Vuori

A lifestyle brand known for creating high-quality performance apparel inspired by the coastal California lifestyle.

China Field Visual Merchandising Lead, Shanghai & East

Vuori is redefining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

Job Description

At Vuori, Visual Merchandisers are responsible to curate store visual and guest experience through artistic languages and creativity, staying true to Vuori brand aesthetic, guidelines while resonating with local communities. You are part of the China retail team and will work closely with global VM team and cross-functional partners, to bring global and local initiatives to life, and best support our stores locally.

The Field Visual Merchandising Lead will provide support to local teams throughout Shanghai and China east region. Ensures that all VM activations, including daily updates, monthly new flips, retail campaigns, merchandising initiatives and customer events are installed to aesthetic code and global VM guidelines. This role is pivotal to keep Vuori brand image and consistency across the global, while driving market relevant experiences, store revenues and community engagement through VM lenses.

The China Field Visual Merchandising Lead – Shanghai & East area will be part of the China local retail team. Report into Regional Retail Manager and partnering closely with global visual merchandising team.

What you'll get to do:

  • Holistically own in-store VM experience in Shanghai and China east area. Elevate Vuori brand and guest experience through VM works.
  • Responsible for window, LED screens/lightboxes, store ambiances, campaign activations, key product stories, and promotions.
  • Bring Vuori global VM initiatives to life in stores and execute with the highest degree of excellence.
  • Work seamlessly with Retail managers, Global VM and Merch to optimal store layout to support product stories and launches
  • Understand local market, customer preference, store needs and adopt VM guidelines to support regional needs.
  • Develop local region and store level VM strategy and guidelines. Communicate timely with global and local stakeholders. Partner with regional teams on region specific VM activations.
  • Being the bridge and collaborator across China retail teams, Global VM, Merch & Planning on timely feedback on product performance and sell through strategies, VM adoptions and being active in improving sales performance
  • Lead New Store Opening VM strategy, training and implementation in your region, in collaboration with cross-functional partners.
  • Partner with retail marketing team on campaign implementation, in-store event support and install marketing assets for local stores
  • Lead special projects / other opportunities in your region such as Pop-up stores and events. Ensure high quality VM standards that reflect premium brand image across all touch points.
  • Initiate VM tools and processes, ensure clear communication, high impact execution and foster a collaborative culture across global and local stakeholders
  • Build VM calendar that reflect and support China marketing and retail initiatives
  • Develop, lead and implement training for in-store VM POC program, schedule weekly/monthly/quarterly visits and meetings to coach team members and ensure VM excellence across all stores in your region at any given time
  • Present monthly activation reports with clear metrics to regional manager, global VM and retail marketing team
  • Able to manage local VM budget according to business needs and deliver high quality results on time and within budget

Qualifications

Who you are:

  • At least 5 years of experience in visual merchandising or retail role
  • Developed taste and aesthetics, understanding of local market and trends
  • Positive energy and willingness to explore all opportunities that support Vuori brand vision and business objectives
  • Ability to build great rapport and communicate effectively across teams around the globe
  • Fluent in written and verbal English communication
  • Willingness to frequently travel to stores in your region (and beyond)
  • Extremely organized and detail oriented
  • Comfortable working in a fast pace and high growth environment, manage multiple projects and initiatives at the same time
  • Self-motivated. Has an entrepreneurial nature and knows how and when to innovate to get great results
  • Preferred candidates with interests in sports, fitness and wellness.
  • Preferred candidates with previous work experience with international brands

Additional Information

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

All your information will be kept confidential according to EEO guidelines.

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China Field Visual Merchandising Lead, Shanghai & East
Shanghai
Operations
About Vuori
A lifestyle brand known for creating high-quality performance apparel inspired by the coastal California lifestyle.