Senior Manager Of Digital Product

Senior Manager Of Digital Product

At Weezie, we make towels and robes worth celebrating, and we are on a mission to bring delight to life's everyday moments. As a rapidly growing luxury home brand, we are building a high-performing team to help us scale from a beloved direct-to-consumer startup into a household name. We are looking for a Senior Manager of Digital Product to bring Weezie's digital presence to life - owning the strategy and execution of product launches, promotions, and site merchandising that result in seamless, high-converting customer journeys.

Reporting to our Director of Digital Product, this is a high-impact role that requires close collaboration with Marketing and Merchandising teams to ensure campaigns and launches translate into the digital experience. This role will lead go-to-market execution, site merchandising, and performance optimization across our Shopify Plus site.

What You'll Do

• Own digital GTM strategy and execution for product launches, seasonal campaigns, and promotions
• Define site merchandising strategy across homepages, PLPs, and PDPs, ensuring the approach reflects the brand and the "why" behind each product and campaign as well as inventory investments & constraints
• Manage and develop two direct reports, providing clarity, accountability, and mentorship
• Manage all promotional site execution including set-up, QA, validation, and go-live
• Provide weekly and monthly reporting on site performance, including collections, PLPs, and PDPs, leveraging insights to optimize site structure, merchandising, and content
• Identify opportunities for A/B testing and CRO improvements, and partner with leadership to prioritize the A/B testing roadmap
• Lead traditional product work - defining development work, building product specifications, feature documentation and identifying/sharing website bug issues for resolution in conjunction with our outsourced development agency
• Own product discovery touchpoints- collection pages, landing pages, filtering, checkout, search, post-purchase & upsell
• Oversee tech stack & relationship with Shopify Apps (e.g. Site Merch tools, Shipping & Script platforms, Registry, etc) and identify / research needs to drive incremental efficiency in process and business ROI
• Partner with the Director of Digital Product on feature specifications, QA, handoff to the development agency, and long-term roadmap planning

KPIs

• Revenue per Session
• Engagement (Clicks)
• Add to Cart Rate
• Conversion Rate per page type: Collection/PLP, PDP, Blog, HP
• Units per Transaction

Who You Are

• 5-7 years of experience in digital product, eCommerce, or merchandising
• At least 1 year of people management experience
• Experienced with Shopify Plus and site merchandising tools a plus
• A detail-oriented executor who thrives on managing complexity and competing priorities
• Analytical mindset with comfort using BI tools to synthesize and analyze site performance data
• A positive, team player who excels at collaboration, communication, and stakeholder management
• Curious, innovative, and growth-minded - always looking for ways to improve, contribute new ideas, and expand your impact

What You Can Expect

• Hybrid work environment: You will work from our Westside Provisions District corporate office Tuesday to Thursday, and will have periodic visits to our fulfillment center in Austell
• A team that works hard but knows how to #enjoythestay
• Unlimited PTO plus remote work during July 4th week and an office closure the week after Christmas
• Summer Fridays with a 1 pm close during the summer
• Anniversary gifts, including a $3,000 travel credit after 3 years of service and a 5-week paid sabbatical after 5 years of service
• Medical, Dental, and Vision insurance
• 401(k) plan
• Generous Weezie product gift and discount for yourself, friends, and family
• Paid Parental Leave

Weezie is an Equal Opportunity Employer that participates in E-Verify. Offers of employment are conditioned upon successfully passing a background screening.