VP, Financial Planning And Analysis

VP, Financial Planning and Analysis

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to operate at their peak through a deeper understanding of their bodies, behaviors, and recovery needs.

WHOOP is hiring a Vice President of Financial Planning and Analysis, reporting directly to our CFO, to elevate our financial strategy and analytics capabilities during this period of rapid growth. You will own the end-to-end financial planning, budgeting, and long-range forecasting processes, while serving as the analytical engine room for the CEO, CFO, COO, CMO, and broader executive team. You will have primary responsibility for leading and driving the Long Term Financial Model (LTFM) for the company, ultimately delivering extraordinary value for our members as well as our shareholders. In this role, you'll drive data-driven decision-making across supply and demand planning, gross margin optimization, capital allocation, and M&A support to ensure WHOOP's long-term vision is fully funded and operationalized.

Responsibilities:

• Own the FP&A and global business planning function—designing vision, processes, and frameworks for accurate forecasting, rolling budgets, and long-range plans that align with corporate objectives and investor expectations.
• Partner across the company to drive and deliver shareholder value through executing against the LTFM and delivering forecast accuracy.
• Act as a trusted advisor and analytical partner to the CEO, CFO, COO, CMO, and executive team—translating complex financial analyses into clear, actionable recommendations on pricing, growth initiatives, cost structure, and resource allocation.
• Lead gross margin management, ROI and cost structure analyses, and resourcing strategies tied to customer lifetime value, ensuring insights drive continuous improvement across all business units.
• Direct capital planning and funding strategies; support due diligence, financial modeling, and integration for mergers, acquisitions, and strategic investments.
• Champion the adoption and scaling of FP&A systems (ERP, financial planning platforms etc.) and automation to boost data integrity, reporting cadence, and organizational efficiency.
• Build, mentor, and scale a high-performing finance and business planning organization—fostering talent through coaching, career development, and cross-training opportunities.
• Outstanding presentation skills with the ability to effectively convey financial insights to executive leadership and external stakeholders.

Qualifications:

• 12+ years of progressive FP&A, financial planning, or business partnering experience at high-growth technology or consumer health companies, including 5+ years in a senior leadership role.
• Demonstrated experience in both public and private company environments, navigating investor dynamics and regulatory requirements.
• Proven track record collaborating with C-suite executives to influence strategy, optimize financial performance, and guide capital allocation decisions.
• Deep expertise in long-range financial modeling, scenario analysis, driver-based forecasting, and performance measurement for subscription or recurring revenue business models.
• Experience implementing and scaling FP&A systems and process automation, with strong technical proficiency in ERP, financial planning platforms, and BI tools.
• Exceptional communication skills, with the ability to distill complex financial concepts into compelling narratives for investors, board members, and cross-functional audiences.
• Strong leadership presence and a history of building and developing cross-functional teams in fast-paced, ambiguous environments.
• Advanced degree in Finance, Accounting, Business, or related field (MBA or CFA preferred).
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

Interested in the role, but don't meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.