Associate Manager, Social Media Production

Yeti Content Team Seeks Associate Manager, Social Media Production

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

The YETI Content team is seeking an experienced Associate Manager, Social Media Production to lead the creation of authentic, high-quality social content that reflects our brand voice and tone. In this role, you'll oversee a team of social media producers and manage the production of social-first content across platforms—both organic and paid—ensuring every asset is on-brand, optimized for engagement, and strategically aligned with established social and brand objectives.

This position blends production expertise with strategic thinking, requiring you to develop and execute a social-first content strategy that connects creative development to distribution. You'll collaborate closely with brand, creative, and social strategy teams, as well as internal creators and external partners, to deliver content that resonates with our audience and drives measurable impact.

We're looking for a highly organized, detail-oriented leader who thrives in a fast-paced environment and communicates with clarity and urgency. You live and breathe social media, stay ahead of evolving trends and best practices, and know how to create content that performs. You're comfortable managing multiple projects simultaneously while guiding a team through ambiguity. A strong understanding of the social production process—including influencer and creator partnerships within a brand or agency setting—is essential.

Responsibilities:

Lead Social Content Production: Oversee the end-to-end production process for social media content, including team management and oversight along with executing your own content shoots.

Manage Social Production Calendar: Ensure timely delivery of assets across Instagram, TikTok, YouTube, Facebook.

Content Optimization: Plan and optimize on how every piece of content can be optimized for use across multiple platforms along with how each shoot can be as productive as possible, getting the most from every opportunity.

Develop Content Franchises/Series: Support ideation and execution of content series within established frameworks that are impactful. Ideating around and implementing frameworks for content creation—which can be slotted in as turnkey solutions to support both campaigns and evergreen content needs.

Collaborate Across Teams: Work with Creative, Social, Brand, and Paid Media teams to align content with campaign objectives and brand voice.

Vendor & Talent Management: Coordinate with photographers, videographers, editors, and influencers to produce compelling content via detailed briefs.

Performance Insights: Partner with analytics teams to review content performance and inform future production decisions.

Recommend Production Approaches: Determine the best method for each project—internal team, external creator, or influencer.

Accountable for tracking and managing social content budget.

Always produce with YETI brand voice in mind–take the time to learn the brand voice - authenticity always intact.

Qualifications and Attributes:

Experience: 5 years in social media content production, Management experience preferred but not required.

Bachelor's degree or equivalent.

Platform Expertise: Deep knowledge of Instagram, TikTok, Facebook, YouTube Shorts and emerging social trends.

Production Skills: Strong background in social video production.

Operational Mindset: Ability to maximize budgets and produce content tailored for each platform.

Organizational Strength: Highly detail-oriented, able to manage multiple workstreams in a fast-paced, collaborative environment.

Agility: Comfortable pivoting quickly and capitalizing on real-time opportunities.

Influencer & UGC: Experience with influencer partnerships and user-generated content is a plus.

Paid Social: Familiarity with paid social creative requirements is required.

Leadership Style: Positive attitude, calm under pressure, and a natural team motivator.

Flexibility: Ability to travel up to 40% of the time.

Experience in the outdoors or with outdoor brands is a plus.