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Senior Merchant - Retail

Lead regional go-to-market strategies for seasonal product launches and assortment planning
Austin
Senior
6 hours agoBe an early applicant
Yeti

Yeti

Specializes in designing and selling outdoor lifestyle products such as coolers, drinkware, and gear for camping and adventure enthusiasts.

Yeti Stores Go-To-Market Manager

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILDâ„¢.

Responsibilities:

  • Own and drive the YETI Stores Go-to-market process and assortment strategy, ensuring visibility and understanding of all regional plans, in close collaboration with channel leads
  • Manage a complex and fast-growing business that involves active portfolio management, including monitoring and responding to regional omni-channel sales, product and consumer feedback
  • Be the Stores voice for category needs and opportunities at key product milestone meetings
  • Collaborate cross-functionally with key stakeholders across the organization to drive results. Such collaborations include partnering with:
    • Brand and Marketing teams to deliver compelling product storytelling
    • Demand Planning to provide input on risk & opportunities in the context of historical product performance & future trend insight to inform monthly forecast submissions
    • E-Commerce and Wholesale Sales team to align commercial merchandising strategies
  • Store Merchandising Manager to partner with Channel leads and Wholesale team to review and identify potential risks or opportunities to plan
  • Applies analytical skills to evaluate and interpret complex situations using multiple sources of information
  • Act as the ultimate customer advocate, sharing the Voice of the Customer through deep understanding of consumer needs, buying preferences, and macro trends and provides strategic guidance using multiple sources of information
  • Continually monitor and report on the market landscape using competitive analysis and consumer insights to inform product decisions
  • Establish strong relationships with key markets and global Product teams. Keep in regular communication with key stakeholders to ensure all product queries, requirements and feedback are dealt with efficiently and effectively
  • Be the Go-to-market champion for seasonal/new product introductions, which includes engaging and organizing the region to help successfully launch new products
  • Deliver a monthly assortment performance update to key stakeholders with a focus on key sell-through metrics, opportunities and challenges
  • Explains assumptions and methodologies strategically through weekly/monthly sell-through and category performance reports
  • Own YETI Stores seasonal hind-sighting process to ensure learnings are factored into future buy strategy at channel/market level

Qualifications and Attributes:

  • Bachelor's Degree and at least 8+ years of product management/merchandise buying experience
  • Premium brands and consumer goods experience is strongly preferred
  • Deep knowledge of the wholesale and retail landscapes across North America within outdoor/sports and fashion/lifestyle segments
  • Innovative thinker who synthesizes consumer insights, macro trends and competitive analysis to make informed product decisions
  • Ability to work at scale within a global, high-growth environment
  • Experience with long-range planning, managing complex categories within an omni-channel environment
  • Self-starter who works well in a fast-paced and high-performance environment
  • Excellent agility and problem-solving skills demonstrating the ability to work within the grey
  • Effectively build relationships cross-functionally to meet business goals and objectives
  • Position based at Austin, TX onsite
  • Up to 50% travel

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD.

All applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

If you require accommodation in order to apply for a job, please contact us at [email protected].

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Senior Merchant - Retail
Austin
Operations
About Yeti
Specializes in designing and selling outdoor lifestyle products such as coolers, drinkware, and gear for camping and adventure enthusiasts.